Popees Baby Care

Popees Baby Care: Nurturing Tiny Lives Since 2003

Popees Baby Care, founded in 2003 by entrepreneur Shaju Thomas, has emerged as a beloved Indian baby-care brand renowned for its emphasis on organic cotton, comfort, hygiene, and affordability. Headquartered in Malappuram, Kerala, Popees is privately held and operates multiple manufacturing units, extensive retail outlets, and an expanding online presence in.linkedin.com.

History & Milestones

• 2003 – Inception
  From humble beginnings in the village of Thiruvali, Malappuram, Popees launched under the leadership of Shaju Thomas. Rooted in a desire to redefine baby apparel standards, the brand prioritized organic cotton and meticulous craftsmanship.
• 2005 – Brand Establishment
  Two years into its journey, Popees celebrated its first major milestone—launching its debut collection of baby outfits, built on a reputation for comfort, durability, and conscious design.
• 2011 – Certification & Growth
  The company earned ISO certification and scaled its workforce to over 1,000 employees. It also launched sub-brands like Popees+ and Pomees, alongside an online kiosk for customers.
• 2016 – Organic Certification & Expansion
  Reaching another milestone, Popees gained Global Organic Textile Standard (GOTS) certification. The chain expanded across India, now boasting over 15,000 retail points and a robust manufacturing system.
• 2017–2019 – Accolades & Growth
  The brand received the Global Business Excellence Award in 2017 and the Economic Times’ Lifestyle Brand of the Year in 2018, with turnover growing from ₹150 crore to ₹250 crore by 2019.
• 2023 Onwards
  Achieving ₹100 crore turnover, Popees began exporting to Australia and the UAE. By 2024, it had 86 exclusive brand outlets with over 2,000 employees and a production capacity of nearly half a million garments monthly.

Founder & Leadership

At the helm is Shaju Thomas, Founder and Managing Director. With roots in journalism, Thomas carried a vision for safe, stylish, and affordable children’s wear. He pioneered innovations such as engineered balloon-padding, advanced fabric technologies, and eco-friendly practices. Under his stewardship, Popees has grown from a single factory to multiple units and is globally recognized.

🧑‍💼 About Entrepreneur Shaju Thomas

Shaju Thomas is a visionary entrepreneur and the founder of Popees Baby Care, a trusted name in India’s baby products industry. With a passion for quality, innovation, and ethical manufacturing, he laid the foundation for Popees in 2003 in Manjeri, Kerala, with a clear mission — to offer premium, comfortable, and affordable clothing for newborns and toddlers. What began as a humble effort to produce safe garments for infants has now grown into one of South India’s leading baby care brands.

Coming from a business-savvy background, Shaju Thomas identified a major gap in the Indian market: the need for skin-friendly, hygienic, and gentle baby wear made using global safety standards. Under his leadership, Popees Baby Care was built on the principles of sustainability, uncompromising quality, and comfort. He pioneered the use of soft, breathable fabrics that meet international baby safety norms, giving Indian parents a brand they could trust without turning to expensive foreign labels.

Shaju’s entrepreneurial journey has also been defined by his strong commitment to local employment and women empowerment. A large portion of the workforce in Popees manufacturing units consists of trained women from rural Kerala, many of whom have become skilled artisans and independent earners thanks to his initiatives.

With over two decades of industry experience, Shaju continues to drive innovation in baby care products, expanding the Popees brand into retail outlets, online platforms, and international markets. His ability to merge traditional values with modern retail strategies has made him a respected name in the children’s fashion and care industry.

Today, Shaju Thomas stands as a role model for aspiring entrepreneurs in India, proving that with vision, values, and perseverance, a regional startup can grow into a nationally recognized brand loved by millions of families.

Philosophy, Mission & Vision

Popees is deeply committed to delighting both children and parents. Their mission is to craft soft, safe, and premium quality baby care products that contribute to a healthier, happier world. The brand’s vision emphasizes nurturing as many children as possible with comfort, sustainability, and well-being at its core .

They employ quality policy measures that include:

• Use of organic, finely combed cotton
• Balloon-padding to soften dyeing wrinkles
• ISO & GOTS certifications
• Age-safe, hypoallergenic fabrics
• Rigorous quality assurance from farm to garment

Product Range & Innovation

Popees offers a wide product spectrum:

• Apparel: Newborn to six years, including rompers, dresses, dungarees, casual wear, and party outfits
• FMCG Essentials: Soaps, powders, oils, wipes, diapers, detergents
• Accessories: Footwear, bath gear, feeding bottles, soft toys, cradles
• Maternity: Comfortable, stretch fabrics supporting expecting mothers

In addition to cotton basics, Popees innovates with moisture‑wicking, antibacterial, temperature‑regulating fabrics to enhance functionality while maintaining affordability fibre2fashion.com.

Manufacturing Excellence & Distribution

A key differentiator for Popees is its end‑to‑end control—from sourcing cotton seeds directly from farmers to converting yarn on‑site and processing with advanced machines. Balloon‑padding steams out creases post‑dyeing, ensuring an ultra‑soft finish.

Distribution spans a vast network with:

• 20,000+ sales points, 8,000+ retail outlets
• 50+ exclusive brand outlets and 30+ export points

They embrace an omnichannel strategy—physical stores, online kiosk, and eCommerce platforms—to ensure seamless shopper experiences .

Affordability & Sustainability

Despite premium certifications, Popees maintains price affordability through in‑house production efficiencies and smart supply‑chain management . The brand’s sustainability ethos includes organic farming, biodegradability, and minimal environmental impact .

In short, Popees Baby Care is a heartfelt story of how a local Kerala startup, under Shaju Thomas’s leadership, evolved into a national brand defined by quality, innovation, and trust. Since 2003, Popees has grown into a multi-category brand that puts baby well‑being at the center—seamlessly blending comfort, sustainability & style. With a clear vision and global ambitions, this brand continues to nurture families and little lives, one soft stitch at a time.

Payment Methods

Popees Baby Care stores across India accept a wide variety of payment options to ensure a smooth and convenient shopping experience for all customers. The accepted payment methods include:

• Cash
• Credit Cards (Visa, Mastercard, etc.)
• Debit Cards (All major bank cards)
• UPI Payments (PhonePe, Google Pay, Paytm, BHIM, etc.)
• Mobile Wallets (Paytm, Amazon Pay, PhonePe, etc.)
• Net Banking
• Gift Cards or Vouchers (at select outlets or during campaigns)
• EMI Options (on select cards for eligible purchases)

Note: The availability of certain digital payment methods may vary by location, especially in smaller retail outlets or franchise-run stores. It is advisable to confirm with the respective store if you plan to use a specific payment method.

Service Locations

Popees Baby Care has a wide retail and service presence across South India, especially in Kerala and parts of Karnataka and Tamil Nadu. Below is a list of key service locations and regions where Popees Baby Care operates and serves customers:

🗺️ Kerala (Major Service Regions)

• Thiruvananthapuram (Sasthamangalam, Pattom)
• Kollam (Pallimukku, Karunagappally, Kottarakara)
• Pathanamthitta (Adoor, Thiruvalla)
• Alappuzha (Mullackal)
• Kottayam (Nagampadam)
• Idukki (Thodupuzha)
• Ernakulam (Angamaly, Kolenchery)
• Thrissur (Chalakudi)
• Palakkad (Mannarkkad, Ottappalam, Pattambi)
• Malappuram (Nilambur, Edakkara, Edappal, Valanchery, Tirur)
• Kozhikode (Calicut IT Park, Thamarassery)
• Kannur (Thalassery)

🗺️ Karnataka

• Bengaluru (Kammanahalli, and select urban areas via online delivery)

🗺️ Tamil Nadu (Emerging/Online coverage)

• Select urban regions through e-commerce delivery

Pan-India (Online Service Regions)

Popees Baby Care also offers nationwide online delivery via its official website www.popees.com, serving:

• All Tier 1 & Tier 2 cities
• Towns & districts covered by major courier partners
• Metropolitan areas across India