PVR Cinemas – Lulu Mall

Introduction

PVR Cinemas made a grand entry into Kerala when it launched its first ever 12‑screen IMAX Superplex at Lulu Mall, Thiruvananthapuram, on 5 December 2022. The inauguration featured PVR’s senior leadership and noted personalities from Lulu Group, marking a pivotal moment for cinematic experiences in the state.

History & Establishment

The broader Lulu Mall Thiruvananthapuram officially opened on 17 December 2021, making it the largest shopping mall in Kerala en.wikipedia.org. Within just a year, PVR emerged as a key anchor by rolling out its cinematic extravaganza. Meanwhile, in Kochi’s Lulu Mall, PVR Cinemas had already been operational since 10 March 2013, launching with a nine‑screen multiplex featuring a mix of premium formats .

Key Features & Standards

12‑Screen Superplex with IMAX

• Screen Formats: Among the 12 screens, one IMAX auditorium stands out alongside 4DX and LUXE formats, while the remaining eight are equipped with plush recliner seating business-standard.com.
• Seating Capacity: The Thiruvananthapuram Superplex accommodates approximately 1,739 patrons, offering spacious and luxurious seating in.investing.com.
• Projection & Audio: All screens feature 2K RGB + Laser projectors delivering ultra-high-resolution visuals. The audio setup includes Dolby 7.1 immersive sound, and support for next-gen 3D presentations.

These technological integrations position PVR Lulu Mall as the most advanced cinema complex in Kerala, aligning with PVR’s commitment to global entertainment standards.

Premium Amenities & Aesthetic Design

• Luxury Seating: LUXE format seats deliver an upscale experience, with exclusive lounges, gourmet concession counters, and service by celebrity chef Sarah Todd in certain lounges mediainfoline.com.
• Interior: Design elements echo modern aesthetics—floating concession islands, curated art from Bollywood personalities, and V-pattern side walls combine for a stylish ambience.
• Accessibility & Safety: Multiple entry and exit routes, dedicated fire exits, and supportive infrastructure like wheelchair-friendly paths, exclusive lifts, and spacious lobbies affirm a high safety standard .

Operational Credentials

PVR operates under a lease model, partnering with retail real estate giants like Lulu Group. At Thiruvananthapuram alone, PVR runs 14 screens across two properties, and in Kerala overall, it manages 27 screens across four properties. Furthermore, PVR has rolled out 100% 4K RGB laser projection across its chain, demonstrating its technological leadership en.wikipedia.org. These two are currently the only operational PVR cinemas inside Lulu Malls in Kerala: 

• PVR Lulu, Kochi – 9‑screen multiplex with premium formats
• PVR Superplex, Lulu Mall Trivandrum – 12‑screen, including IMAX & 4DX

Audience Appeal & Market Position

• Immersive Experience: Movie-goers can now enjoy a full-scale IMAX showing—starting with Avatar 2 in December 2022—boosting both spectacle and mass attendance business-standard.com.
• Strategic Expansion: PVR’s launch of the Superplex aligns with a larger strategy to increase its footprint in South India, with plans announced for Bangalore and Chennai expansions, and 70 additional screens slated before the end of financial year 2023.
• Coexistence with OTT: PVR leadership emphasizes that the multiplex experience—enhanced by high-quality audio-visual presentation and the social aspect of going out—is complementary to OTT, not competitive .

Context Within Lulu Mall & Kerala Market

• Anchor Attraction: Within the largest mall in Kerala—housing over 300 stores, a massive food court, indoor entertainment zones, and parking for 3,800 vehicles—PVR stands as a major anchor, drawing crowds and increasing dwell time.
• Kochi Success Story: The original PVR multiplex at Kochi’s Lulu Mall, launched in 2013 with nine screens and premium features like 4DX and Gold Class, has set the architectural & experiential benchmark for the new Thiruvananthapuram location scribd.com.
• Regional Cinema Boom: Kerala is currently enjoying a multiplex boom, with several new theatres, including upgraded legacy venues, reflecting film-going’s sustained popularity in the region timesofindia.indiatimes.com.

In short, PVR Cinemas’ Superplex at Lulu Mall in Thiruvananthapuram isn't just a cinema—it’s a landmark destination. Officially opened on 5 December 2022, it brought to Kerala its first IMAX experience, 4DX, LUXE, laser projection, and Dolby 7.1 sound, reflecting world-class standards. These amenities, combined with thoughtful design, accessibility, and curated services, highlight PVR’s dedication to delivering premium, immersive entertainment—raising the bar for cinematic experiences across the state.

In a rapidly evolving entertainment landscape, PVR Lulu Mall reinforces the value of communal, out-of-home viewing and continues to anchor Lulu Malls’ mission of creating diverse, high-footfall attractions.

This comprehensive overview details PVR Cinemas at Lulu Mall, Kerala—its history, state-of-the-art facilities, design and standards, audience appeal, and regional context—crafted to support marketing, research, or promotional needs.

Payment Methods

💰 Cash & Cards

• Cash: Still accepted at the box office and F&B counters, although there’s a visible push toward cashless transactions.
• Debit & Credit Cards: All major cards are accepted, including Visa, Mastercard, Amex, RuPay, and others.

📳 Contactless & NFC Payments

• Visa payWave: Powered by Pine Labs, PVR supports NFC tap-and-pay (Visa payWave) at all locations for fast, PIN-free payments below ₹2,000.
• Mobile Tap-to-Pay with Visa: Enabled via NFC on Android phones (Samsung Wallet, Google Pay, etc.)
• Offers: Users get perks like popcorn combos or F&B discounts when paying via Visa tap-to-pay.

💻 UPI & Digital Wallets

• UPI: Available at ticket counters and concession stands; Zomato Pay, Google Pay, PhonePe, and others are typically supported.
• Digital Wallets: Includes PVR Passport, PayZapp e-vouchers, and third-party offerings via apps like Easydiner.
  • PayZapp e-vouchers: Provide up to 17% off e-voucher purchases usable on the PVR app/website.
  • Easydiner: Users reported paying via Easydiner linked offers, e.g., “contactless was enabled for the MasterCard variant… billed via Easydiner so I could apply a 25% discount”.

🎁 Gift Vouchers & Promo Codes

• PVR Gift Vouchers (e.g., from GYFTR) can be redeemed on the app/website—but users have noted occasional glitches.
• Promotional Codes & in-app offers (e.g., linking tickets to Google Wallet) may include free popcorn or other perks—but results vary depending on staff awareness.

Service Locations

Service Locations – PVR Cinemas at Lulu Malls, Kerala

📍 PVR Lulu, Kochi – 9‑Screen Multiplex

Primary Region Served:

• Ernakulam district
  • Edappally, Kaloor, Vytilla, Aluva, Kakkanad, Thrikkakara, Eloor, Tripunithura

Extended Service Areas:

• Kochi Metropolitan Area, North Paravur, Perumbavoor, Angamaly, Piravom
• Parts of Thrissur (especially those commuting for premium movie experiences)

📍 PVR Superplex, Lulu Mall Trivandrum – 12‑Screen IMAX Superplex

Primary Region Served:

• Thiruvananthapuram district
  • Aakkulam, Pattom, Kesavadasapuram, Sreekariyam, Technopark, Kazhakkoottam, Ulloor, Attakulangara, Vellayambalam, Thampanoor

Extended Service Areas:

• Neyyattinkara, Attingal, Varkala, Kollam (southern region commuters), Vizhinjam & Kovalam (tourist audiences)