Naturals Salon

About Naturals Salon & Spa

Naturals Salon & Spa is India’s most prominent and fastest-growing unisex salon chain, widely recognized for revolutionizing the Indian beauty industry. Founded in 2000 by Mrs. K. Veena Kumaravel, Naturals began with a simple yet powerful vision: to bring world-class grooming and beauty services within everyone’s reach. In 2004, her husband, Mr. C.K. Kumaravel, joined the business, and together they shaped Naturals into a household name across the country.

What began as a single salon in Chennai has now grown into a thriving network of over 800+ outlets across 20+ states, serving millions of loyal customers. Naturals was a pioneer in introducing the unisex salon concept in India, creating inclusive spaces where men and women could access professional grooming services under one roof.

The brand’s offerings span across haircare, skincare, bridal makeovers, spa therapies, and beauty treatments, combining luxury with affordability. Through its Naturals Academy, it trains and equips thousands of beauty professionals to deliver consistent, high-quality services.

Naturals also stands out for its strong commitment to women entrepreneurship, enabling over 400 women franchisees to build successful salon businesses. With innovation, quality, and empowerment at its core, Naturals Salon & Spa continues to lead India’s beauty and wellness landscape.

History & Milestones

• 2000: The first Naturals Salon opens in Chennai, redefining modern beauty with international-quality hair and beauty services .
• 2004: C.K. Kumaravel joins as co‑founder & CEO, strengthening the business and scaling operations .
• 2025: The chain boasts 800+ salons across 20+ states, serving over 7 million happy customers .
• Vision 2029: A bold plan to further expand to 3,000 salons, empower 1,000 women entrepreneurs, and create 50,000 jobs by the end of 2029 .

Naturals has won multiple accolades, including the Global Award of Excellence, “Inspirational Business Icon”, “Most Admired Salon” and more .

Services & Quality Standards

Naturals takes pride in offering an extensive service menu, including:

• Haircuts, hair colouring, styling, keratin treatments
• Facials, skin care, body massages
• Bridal makeovers & specialized beauty packages

Their commitment to world-class training, professional therapists, and premium products ensures consistent, high-quality service in every outlet . The brand operates Naturals Academy, providing continuous learning programs to salon teams, keeping pace with latest industry trends.

Unisex & Inclusive Approach

One of Naturals Salon’s most groundbreaking contributions to the Indian beauty industry was the introduction of unisex salons — a concept that was largely unfamiliar in the country at the time. By creating inclusive spaces where both men and women could receive grooming and wellness services under the same roof, Naturals broke traditional barriers and redefined salon culture in India. This visionary move not only modernized the salon experience but also created a welcoming atmosphere for a wider range of clientele.

Naturals unisex salons are designed to ensure privacy, comfort, and convenience for everyone, regardless of gender. From haircuts and styling to skincare and wellness treatments, the services are tailored to suit the individual needs of each customer, with professionally trained staff ensuring quality, hygiene, and consistency. This inclusive model has been well received across metros, towns, and tier-2 and tier-3 cities, reflecting the brand's ability to adapt to cultural expectations while promoting a modern outlook.

In addition to its core unisex salons, Naturals has expanded its offerings with Naturals Signature Salons—high-end luxury spaces designed for customers seeking an elevated, premium experience. These salons provide an upgraded ambiance, specialized services, and premium international product lines for a more personalized and indulgent experience.

Furthermore, Naturals introduced Naturals W, a salon concept exclusively for women. These thoughtfully curated spaces provide privacy, comfort, and empowerment, creating a safe and uplifting environment for women from all walks of life. Whether it’s a bridal makeover or routine grooming, Naturals W caters to the unique needs and preferences of its female clientele.

By offering inclusive, accessible, and customized salon formats, Naturals continues to stay ahead of industry trends and consumer expectations, setting new standards in the Indian beauty and wellness space.

Franchise Model & Growth

Naturals Salon has transformed India’s beauty and wellness landscape through its inclusive and forward-thinking franchise model. Designed to empower aspiring entrepreneurs — particularly women — the system offers a comprehensive business opportunity in the booming ₹80,000 crore beauty and grooming industry. With over 800+ salons across 20+ states, Naturals is one of India’s largest and fastest-growing salon chains.

Built on a foundation of empowerment and structured support, the Naturals franchise model offers a turn-key solution for first-time business owners. From location selection and salon setup to staff training, marketing, and ongoing operational assistance, franchisees receive complete guidance at every stage. The brand also offers multiple formats — Naturals Unisex Salon, Naturals Lounge (luxury segment), and Naturals W (exclusive for women) — enabling investors to choose a model that suits their target market and budget.

Initial investment typically ranges from ₹30 to ₹50 lakhs, depending on size and location. In return, franchisees benefit from Naturals’ strong brand recognition, national marketing campaigns, digital presence, and access to a loyal customer base. Ongoing royalty and marketing fees ensure continued brand support and visibility.

Naturals’ commitment to inclusivity is evident in its ambitious vision to create 1,000 women entrepreneurs and 50,000 jobs by 2029. The brand actively promotes women-led franchises, making business ownership accessible and sustainable for many across India.

Additionally, Naturals Academy plays a vital role in maintaining service consistency and quality, offering regular training to stylists and beauty professionals. This focus on skill development ensures that every salon upholds the high standards Naturals is known for.

With its proven business model, customer trust, and a clear vision for future expansion, Naturals continues to be a preferred partner for ambitious entrepreneurs looking to succeed in the beauty industry.

Innovation & Future Outlook

Naturals Salon is embracing a transformative vision through Naturals 3.0, a forward-looking initiative designed to modernize beauty services across India. This evolution focuses on AI-powered personalization, enabling tailored beauty and wellness solutions that match each customer’s unique skin and hair profile.

By introducing virtual consultations, the brand is making expert advice more accessible, allowing clients to connect with professionals from the comfort of their homes. These digital-first features are supported by data-driven salon operations that improve scheduling, customer management, and overall service consistency across all locations.

Beyond technology, Naturals 3.0 is grounded in its long-standing commitment to women empowerment. With a target to build 1,000 successful women-led franchise businesses by 2029, the brand continues to offer structured mentorship, business training, and growth opportunities to aspiring female entrepreneurs.

By blending smart innovation with social responsibility, Naturals is redefining what a modern salon experience means in India. Its approach ensures not only efficient and personalized service but also a meaningful impact on communities through economic inclusion and job creation. With Naturals 3.0, the brand is set to lead the next era of beauty—intelligent, inclusive, and future-ready.

Their futuristic vision includes:

• AI-enhanced services tailored to individual needs
• Virtual beauty consults
• Data-driven operations
• Promoting women entrepreneurs, targeting 1,000 successful franchise owners by 2029

Commitment to Sustainability & Community

Naturals uses eco-friendly, premium products, appealing to health‑conscious customers desiring safe, quality treatments—a core pillar of its brand identity .

The brand also engages in impactful CSR initiatives. Events like the “Mothers of India Awards” and grooming programs for municipal workers demonstrate their commitment to building confidence and promoting social dignity .

Why Naturals?

1. Legacy & Trust: Over 24 years of consistent performance and customer loyalty .
2. All‑inclusive services: From basic grooming to bridal makeovers.
3. Professional excellence: Mandated quality protocols, rigorous training, and top-class products.
4. Ambitious growth: With clear expansion targets and leadership in the sector.
5. Empowerment ethos: Supporting women entrepreneurs, job creation, and social impact.

Founded in 2000, Naturals Salon & Spa has evolved from a single Chennai outlet into a game‑changer in India’s salon industry. With stellar service standards, innovation-driven strategies, and a heart for empowerment, Naturals continues to set benchmarks in beauty and wellness.

Behind the Brand

Naturals Salon was founded by Mrs. K. Veena Kumaravel, a visionary entrepreneur who redefined the Indian beauty industry. With a deep understanding of the need for professional grooming services in India, she established the first Naturals Salon in 2000 in Chennai. Her mission was simple yet powerful — to make world-class beauty services accessible to everyone. Later, her husband Mr. C.K. Kumaravel, co-founder of the personal care brand CavinKare, joined the venture and played a crucial role in transforming Naturals into one of India’s largest salon chains. Their combined vision gave birth to a revolutionary salon model that promoted women entrepreneurship, resulting in more than 400+ women-led franchises across the country.

The leadership at Naturals believes in empowering individuals, especially women, by providing them with financial independence through franchise ownership. Their training academies and support systems have helped thousands start their own businesses in the beauty and wellness sector. Under their direction, Naturals Salon has grown into a brand with over 800+ outlets nationwide.

Customer Reviews

Naturals Salon has earned the trust of millions of clients over the years, with consistent praise for its professional service, hygienic environment, and high-quality products. Customers often highlight the expertise of their stylists, who are not only well-trained but also keep up with the latest trends in hair and skin care. Many reviews mention the friendly, welcoming atmosphere at each salon, which ensures a relaxing and satisfying experience.

Bridal clients especially appreciate the customized packages and makeup artistry provided by Naturals. Regular customers value the affordability, transparency in pricing, and reliable results. Whether it’s a routine haircut or a wedding makeover, Naturals Salon continues to be the go-to destination for beauty and wellness across Kerala and India.

Payment Methods

Cash, Credit Cards, Debit Cards, UPI, Google Pay, PhonePe, Paytm, and other major digital wallets.

Service Locations

Naturals Salon serves multiple regions across Kerala, including:

• Kozhikode (Arayidathupalam, Nadakkavu, Kunnamangalam)
• Kannur (Fort Road, Thana, Payyanur, Taliparamba)
• Ernakulam (Vyttila, Kakkanad, Chakkaraparambu, Cochin)
• Thrissur (Chavakkad)
• Kollam (Karicode, Karunagappalli, Downtown Kollam)
• Kottayam (Kanjikuzhi, Ettumanoor, Kanjirappally, Pala)
• Palakkad (Olavakkode, Ottapalam, Pattambi, Town Centre)
• Malappuram (Perintalmanna, Mannarkkad)