Elite Supermarket

About Elite Super Market

Founded on April 4, 1991, Elite Super Market has continuously set high standards in Kerala’s retail landscape. Over the past three decades, it has evolved from one of Thrissur’s pioneering supermarkets to a trusted household name. Although the company was incorporated as Elite Super Market Private Limited on January 22, 2014, this reflects its legal status, while its actual retail operations trace back to the early ’90s indiafilings.com.

Vision & Mission

Vision

To be Kerala’s premier supermarket chain, celebrated for quality, convenience & exceptional service.

Mission

“We aim to provide exceptional quality & service with 100% customer satisfaction.” This mission underpins all operations at Elite Super Market—shaping decisions from store design to staffing elitesupermarket.in.

History & Legacy

Elite Super Market began when retail supermarkets were virtually unknown in Kerala. Driven by engineering graduate Shri T.R. Vijayakumar and backed by the established Elite family's business interests, the store broke new ground. This legacy continues today: the supermarket is run by the Vijayakumar family—including directors such as Thandassery Raghavan Vijayakumar, Vijayakumar Rajkrishnan, Asha Vijayakumar & Ravikrishnan Vijayakumar zaubacorp.com.

Standards of Excellence

Quality Assurance

Elite maintains a rigorous commitment to product quality, demonstrated by accreditations from ACS International & IAS. They carefully evaluate every product—from staples to fresh produce—to ensure safety, freshness & authenticity.

Customer Service Excellence

The supermarket prides itself on delivering “best-in-class retail service.” Friendly staff, thoughtfully designed aisles & a smooth checkout experience help make every visit convenient & enjoyable.

Customer Satisfaction

Creating loyalty & delighting customers is a continuing goal. Elite Super Market regularly strives to surpass expectations—whether through curated product lines, helpful bakery offerings, or timely home deliveries.

Departments & Product Offerings

Elite offers a wide selection of products, grouped into specialized departments—designed for convenience & variety:

• Groceries & Staples: Packaged foods, snacks, spices, grains, dairy & imported goods.
• Elite Brand (In-house): Lentils, flours, instant breakfasts, breads & cakes—free from preservatives & ensuring nutritious quality.
• Bakery & Ready-to-Eat: Freshly made desserts, savory items & meals prepared daily without MSG or artificial additives .
• Meat & Seafood: Fresh daily selections; in-store butchering service; branded frozen options.
• Personal Care & Cosmetics: Products ranging from hygiene essentials to beauty items.
• Electronics Accessories: Everyday tech needs—chargers, cables, cases .
• Pet Food & Accessory: A selection of pet care products including food, toys & grooming supplies .

Home Delivery Service

To reach customers beyond store visits, Elite has launched a home delivery service through the ZEEV app. This service allows users to order groceries & household essentials and get them delivered right to their doorstep.

Store Locations & Expansion

Based in Thrissur, Elite operates multiple outlets—such as Sri Vadakkumnathan Shopping Complex, Selex Mall (East Fort), Kunnamkulam, Punkunnam Junction, Ollur, Angamaly, and Ayyanthol. Their 2015 Kunnamkulam opening continues the chain’s successful expansion .

Corporate & Accreditation Information

Elite Super Market Pvt Ltd is formally registered as a private limited company under CIN U52190KL2014PTC035960 since January 22, 2014. It’s headquartered in Gandhi Nagar, Peringavu, Thrissur, has an authorized capital of ₹1.25 crore and a paid-up capital of ₹1 lakh. Directors include members of the Vijayakumar family, maintaining continuity with the brand’s origins.

Community Involvement & Initiatives

Elite actively engages with the community—like inaugurating the Elite Hitech Precision Farm in 2011, which promotes sustainable agriculture in collaboration with local authorities. These initiatives complement their retail operations and reflect a deeper commitment to local development.

Why Choose Elite Super Market?

Assurance of Quality

ACS International & IAS accreditations are more than badges; they signify ongoing quality control, ensuring every product sold meets high standards.

Trusted Legacy

With roots back to 1991, Elite has remained a retail pioneer—longevity that speaks to its sustained success & customer trust .

Wide Product Range & Convenience

From pantry staples to fresh meals to pet care, Elite’s curated departments make it a one-stop destination for shopping needs .

Customer-Centric Experience

Well-trained staff, efficient store designs & home delivery services reflect Elite’s focus on convenience, speed & customer satisfaction.

Community Focus

Its community initiatives—such as agricultural support & health-conscious offerings—reinforce Elite’s role as a socially responsible business.

In short, Elite Super Market exemplifies how a family-owned retailer can grow into a multi-outlet chain by focusing on quality, accreditation & customer-centric innovation. From its foundation in 1991 through official incorporation in 2014, it has continually evolved—adding modern conveniences like in-app delivery & sustaining community outreach. With deep roots in Thrissur and a commitment to excellence, Elite Super Market stands as a respected leader in Kerala’s retail industry today.

Payment Methods

PAYMENT METHODS ACCEPTED:

• Cash
• Credit Cards (Visa, MasterCard, etc.)
• Debit Cards
• UPI Payments (Google Pay, PhonePe, Paytm, BHIM, etc.)
• Mobile Wallets (Paytm, Amazon Pay, etc.)
• Net Banking (at select outlets)

📌 Secure & hassle-free payment experience at all outlets.

Service Locations

📍 SERVICE LOCATIONS

• Thrissur
  • Sri Vadakkumnathan Shopping Complex
  • East Fort (Selex Mall)
  • Punkunnam Junction
  • Ayyanthol (Kanjani Road – Wilson Providence)
  • Ollur (Near Holy Family Medical Centre)
• Kunnamkulam
  • Thrissur Road (Kakkassery Souk)
• Angamaly
  • Opposite St. George Basilica